Engage Data Studio - Graphical Visualizations
Scatter and Bubble Charts

Scatter Plot - Bubble Plot

Scatter plots & bubble plots are useful to compare (or filter) two dimensions: these dimensions can be

  • measures, like Open % and CTO %,…
  • or hierarchies like day of the week or hour of day,...

When to use:

  • Scatterplots are useful when looking for relationships between 2 measures, like comparing campaigns / user groups over the open % and CTO %
  • Bubble plots allow you to compare values across 2 dimensions, these can be hierarchies or measures.
  • Be aware that the content per point/bubble is not displayed. This makes these diagrams only useable for online display of your dashboard or when showing the spread of multiple entities.